Fabbri believes that the circular economy is of great importance to ensure the long-term environmental, social and economic sustainability of the company. Given this conviction, a number of initiatives have been launched over time in order to reuse discarded production waste, reduce waste of resources, and generally reduce consumption through practices capable of increasing the circularity of the company and its products.
In line with the current market trend, Fabbri 1905 is paying special attention to packaging, which is essential to protect and preserve food products during transport, distribution and storage, but which can generate significant amounts of waste.
In fact, it has decided to replace the glass bottles of the syrups with PET bottles, which represent a completely recoverable packaging, which can be disposed of in plastic waste together with the cap and the label. But it doesn't stop there and is evaluating other initiatives for the reuse of PET waste, carrying out, with the support of its internal teams, purchase trials of bottles made from recycled material.
But the real recycling of its packaging is hidden in the reuse of its unique and inimitable Fabbri jar which can become a pen holder, a candle, a flower pot or a new container for other products.