Bologna, January 2020. "The two most important things don't appear in a company's balance sheet: its reputation and its employees." Almost two centuries have passed, but this famous maxim of the pioneer of the mass automotive industry, Henry Ford, remains as relevant as ever.
Today 90% of a company's market value is made up of intangible assets according to the Reputation Institute*. Once it was "enough" to study the market and make and sell quality products, able to meet the needs of the public. That's not enough any more. It is not enough for consumers to buy an object: they want to take possession of a "piece" of the history of those who built it, they want to feel part of the company, share its values, vision and spirit. This cultural evolution has been fully grasped by Fabbri 1905, a family business with an international spirit, a true "piece" of Italian history - not only agri-foodstuffs - that has contributed to the growth and fame of the country, taking Italian know-how abroad and becoming an icon of taste and style recognised at any latitude. A public perception that has grown progressively over the years, leading the Bologna-based company to reach, according to the latest Rep Trak® by Reputation Institute, 15th place in Italy among food companies. Fabbri 1905 has managed to win the trust of consumers not only with the quality of its products, but also with its ability to tell its story, putting its "face" on it. It is no coincidence that the company has deliberately maintained a family approach: since the beginning of the century, when the founder Gennaro Fabbri took over a distillery to produce liqueurs in Portomaggiore (Ferrara), the company has remained firmly in the hands of the founder's family, with the fourth generation now at the helm, already joined by the fifth. A family that is not closed to the world: more than half of the management is made up of "external" professionals, but the imprint of the Fabbri family remains fundamental, because it represents the link that carries on the same vision from generation to generation. A vision rewarded by the public and therefore by the market and economic results. This feature was also certified in November 2019 by another institute, the ItalyPost Research Centre, which included Fabbri 1905 among the 30 "Champion" companies in the SME category (with a turnover of between 20 and 500 million euros) on the national agri-food scene. The research, carried out by ItalyPost's Research Centre**, in collaboration with the Crédit Agricole and Auxielle Group and presented at the Bocconi University in Milan, highlighted the entrepreneurial "stars” that shine within one of the key sectors of the national economy, which is worth 138 billion euros in turnover and which contributes to making Italy famous throughout the world. The "magnificent 30" have in fact shown oversized entrepreneurial skills worthy of such coveted recognition. *Reputation Institute: world leader in Corporate Reputation measurement and management **Italy Post Research Centre: the institute carries out research on the evolution of the business world with territorial and national analyses of "Champion” SMEs, companies that have grown steadily over the last six years and achieve above-average profitability in all the main sectors.
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