Lady Amarena is the only international competition reserved to Bar ladies. 4,000 thousand women from 5 continents enrolled in the 2019 edition: an all-women international jury will pick the winner.
Bologna, October 11, 2019 - They are Bar ladies capable of triumphing in the most prestigious competitions worldwide, they are journalists accustomed to dip their pen into the most creative cocktails to comment on them, review them, combine them with surprising foods or reject them mercilessly, they are catering entrepreneurs capable of astonishing in their star-studded chef kitchens, and they are also nutrition experts, writers and managers, but above all they are the 14 jurors called to pick the Bar lady that will hold the title of Lady Amarena 2019.
They, along with the competitors, narrate the surprising stories in this competition that Fabbri 1905 has held for five consecutive editions with the aim of bringing out the pink side of mixology, a craft that is traditionally almost exclusively male.
For this reason, Jessie Smyth decided to leave her reign behind the bar and her vast choice of Gin at the exclusive Genever in Los Angeles for a few days to fly to the Teatro Comunale in Bologna to be part of this pink jury and thus tack another important step closer to her goal of persuading more and more women choose the art of mixology for their future. After all, she also made her way by representing the USA in international competitions and rounding up dozens of prizes.
Jessie will be part of the jury that Fabbri 1905 gathers in Bologna to taste, evaluate for flavour, presentation, empathy with the customer, the 10 Italian finalists who will compete for the title on October 15th and then compete the next day with another 11 from around the world.
But even Italy is very well represented with Cinzia Ferro who chairs the Italian final, a legend at the Extremadura Caffè in Verbania as well as Bar manager of the star-studded Piano 35 in Turin, first Lady Amarena in 2015, and Lucia Montanelli from Viareggio, 2016 barman world champion and winner of many other titles including the head bartender of The Bar at The Dorchester in London, coming to Bologna to chair the international jury.
With them other pink bartending stars crowned by the Lady Amarena competition, such as the Greek Fenia Athanasiadi, Lady Amarena 2017, Andriani Vladimirou from Cyprus, Lady Amarena 2018 and Ilaria Bello, last year's finalist and now Bar manager at Talea in Torvaianica. But there are also women entrepreneurs such as Silvia Belluzzi, CEO of Fourghetti conceived together with star-studded chef Bruno Barbieri, and, among the mixology head liners, American superstar Sandrae Lawrence, next Rossella De Stefano, director of Bargiornale, Nicole Cavazzuti from Mixer (who also writes for Vanity Fair with a lifestyle flair), Parisian Isabelle Abram, world Food & Beverage reporter for EFA, the European farm and news agency, plus influencers with eloquent names such as “laragazzachebeve”, alias Valentina Croci, experts in food and wine culture and tradition such as Sandra Ianni who writes for many leading newspapers.
Fourteen women in all, 14 leaders in various capacities in the world of Cocktails whose skills could make those of many colleagues go pale. They will choose the winner of Lady Amarena 2019. Called to judge 21 competitors in two days of competition at the Teatro Comunale in Bologna: on October 15th, Lady Amarena Italy will be crowned, on the 16th the winner will be established worldwide.
Whatever the result, we already have a winner: that of a 100% female bar lady competition. The only one of this kind at the international level. A challenge created by Fabbri in 2015 to celebrate the 100th anniversary of the mythical wild cherry and which today involved 4,000 girls aspiring to the title. Representatives of a universe that often has to struggle to gain space in a world that is still very masculine. Who but them can understand them better?
The only concession to bartending colleagues, the two finals will be hosted by Bruno Vanzan, world champion of flair, superstar and influencer of mixology, well-known TV celebrity, already in 2010 - in his early twenties - included among the Top 10 bartenders of the world and from 2018 ambassador of Fabbri 1905.
Enclosed is a profile of the jurors of this edition of Lady Amarena 2019.
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