The only international competition dedicated to the women of mixology has reached over 4,000 registrations from the 5 continents.
Bologna, October 7, 2019 - Everything is ready for the two finals in Bologna: October 15th for the election of Lady Amarena Italy and October 16th to award the official international title among the 12 finalists, including the Italian winner.
The tension is building to find out who will be the new “mixology woman” of the world: from Nigeria to the Emirates, crossing China, Singapore, Korea, Spain, Cyprus, Romania and, naturally, Italy, the list of nominees to compete for the title of Lady Amarena 2019 is finally complete with aggressive and talented shakers to be judged by an all-female jury.
This is the only international “women's mixology” competition in the world designed in 2015 by Fabbri 1905 to celebrate the one-hundred year anniversary of the legendary Amarena Fabbri and which since then involves and rewards the cocktail ladies.
The competition has grown and matured year after year: the number of participants in the competition exceeded 4,000 this year, with participants from the 5 continents. The 2019 edition is, in fact, characterised by an increasingly more international vocation: indeed, 8 national titles, in addition to the Italian one, will be awarded - Lady Amarena Spain, Singapore, Korea, Cyprus, Romania, China, Nigeria, UAE – in addition to those for the “rest of the world”, with 3 professionals selected by a Global Desk Jury based on the recipes sent to the competition platform. In all, 12 “mixer ladies” who will compete for the title of “Lady Amarena 2019” at the finals in Bologna.
In addition to the clearly increasing applications, the geographic pervasiveness contributes to making it a unique competition able to reach countries, like Nigeria and the UAE, most people find unlikely to be combined with mixology, much less with a feminine touch, and which instead are showing particularly interesting evolutionary trends.
In Nigeria, where the cocktail industry is experiencing an embryonic phase, there was incredible enthusiasm for the competition, with over a thousand participants. Among the many participants, 10 were selected for the final, where young Bubbles, a lady discriminated against by her family for her professional choice, triumphed with a black cocktail dedicated to Africa. The United Emirates stood out for the international profiles of its participants, coming from every corner of the earth, from the Philippines to New Zealand, passing through New Guinea and Indonesia. Inna Ocheretiana, a Ukrainian bar lady at the Four Seasons DIFC in Dubai, won the Lady Emirates crown.
From the East – China, with the Ciao Bella cocktail by lady Liu Ting Zheng, a past as a professional dancer who today dances with flavours, passing through Korea with Awon Yun's cocktail, Cherry over Cherry, made with aromatic syrups combined with a traditional Korean cherry wine and, lastly, Singapore, with the Queen Amara cocktail by Anna Princena, an Oriental reinterpretation of the timeless “Sbagliato” - providing a strong contamination of flavours and cultures, with new combinations that give life to ultra-modern creations.
It is inspired by strong and independent women, but capable of maintaining a feminine and sweet spirit, Her Majesty, the cocktail designed by Simone Londou, the new Lady Cyprus. Aurora Rodríguez Casas, shaker lady from Spain, conquered her crown with Maren My!, an invitation to pair flavours amongst Mediterranean countries. Timeea Ţivrea, queen of Romania, has instead convinced with her Frutto di Fantasia, dedicated to the ladies of mixology, a small but fierce army, united by a strong spirit of solidarity and a creative charge that is positively shaking the sector. Finally, the three finalists from the “rest of the world" from Germany and Greece (2) who, with their inventions – Diamante dell’Etna, Cherry Brulee and, appropriately, Il Mondo - won over the virtual jury made up of the internet population.
As proven by these stories, Lady Amarena – since 2015 – is more than a competition. It is a lighthouse that aims to "capture" the pink wind of change, enhancing female professionalism and helping to break down some taboos that still resist in many work contexts. The competition tells us that many competitors have been forced to fight to become bar lady, challenging family impositions, discrimination or "trivial" scepticism. «As a company – stated Nicola Fabbri, fourth generation of the founding family – we have always been attentive to the construction of professional opportunities, with particular sensitivity to the female universe. The results of the competition are proving us right: there is a great potential throughout the world that is emerging in the mixology sector thanks to competent and well-trained professionals who are bringing new life, contributing to spreading a polyphonic drinking culture, but always attentive to ethical aspects, health and conviviality».
Even language is resistance. Because if it is true that "catering is a woman" – with over 50% of employees in public establishments belonging to the "fair sex" (source Fipe 2019) - it is undeniable that there are still creative niches in which the presence of women is considered a 'exception, drowned – even linguistically – in the "dominant" genre. We all know the word Barman. Much less the Barlady, the pink counter-part that in recent years has been bringing a spirit of innovation to a sector that is historically a male garrison.
Suffice to say that two of the latest editions (2016 and 2017) of the most prestigious international bartender competitions were won by two young women. And even in Italy, where there are just a few hundred Bar ladies, there is a wind of change, which led to crown a woman as best national Bartender, Irene Deiara, in 2017.
And the theme is as timely as ever, reawakened internationally by the explosion of the #metoo movement today extended to a more general reflection on the role of women with the increasingly shared #TimesUp: even Julianne Moore at the Cannes Film Festival has dealt with it these days, talking about gender equality in cinema and, from cinema, to the most diverse professions.
After all, attention to health and caring for others are part of every woman's genetic heritage, integrating abilities and skills. Creativity, sensitivity, ethics, a link with tradition are the added values that the female component is bringing to the universe of mixology.
Among the first to understand it, Fabbri 1905, which for five years has dedicated an international competition to the artists of the shaker, Lady Amarena, born to celebrate the 100th anniversary of the invention of the legendary Amarena Fabbri.
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