Fabbri is more than a company, it is one of those works of art of taste that have contributed to making Italy famous. Our blue and white lettering can stir the emotions of any Italian, bringing them back to the world of refreshing syrups or gelato garnished with sweet cherries after the hard work of a game. Fabbri is something you just have to experience if you want to discover the sweet side of this reality of a thousand flavours: the ceramic vase with Fabbri cherries has been part of the Italian culture since Gennaro Fabbri and his wife Rachele invented their ingenious recipe in 1915, ten years after founding the company.
Fabbri is more than a company, it is one of those works of art of taste that have contributed to making Italy famous. Our blue and white lettering can stir the emotions of any Italian, bringing them back to the world of refreshing syrups or gelato garnished with sweet cherries after the hard work of a game. Fabbri is something you just have to experience if you want to discover the sweet side of this reality of a thousand flavours: the ceramic vase with Fabbri cherries has been part of the Italian culture since Gennaro Fabbri and his wife Rachele invented their ingenious recipe in 1915, ten years after founding the company. Five generations and more than a hundred years later, that vase has become an ambassador of Italian style and taste in the world and Fabbri a company with over a thousand products, all inspired by the quality craftsmanship of those first steps more than a century ago and the desire to bring a tiny moment of happiness in every bite". Today, in fact, whenever you sit down in an Italian restaurant, to take part in the collective ritual of the aperitif or to enjoy a gelato in some Renaissance square, you have a good chance of meeting and tasting at least one Fabbri product: syrups, ingredients for gelato and the world of confectionery, cocktails and liqueurs, have long been used alongside the legendary Amarena. Ingredients that are at the base of even the most famous Italian specialities: it would be unthinkable, for example, to taste a zeppola di San Giuseppe without an Amarena Fabbri. There is something else typically Italian, however, that transcends taste- the passion that Italian family businesses are able to put into preserving their tradition. It is a dedication to work and making things right, as well as delicious, starting with the simple pleasures of life. But there's no real pleasure without sharing. At Fabbri, this is not just a saying, but a forma mentis that is loaded with new content every year. The company is committed on many fronts, all of which can be traced back to a common matrix: enhancing people and their talent, the true heritage of Italian tradition.
An equal opportunities company. Fabbri, and the added value that only women can bring. Not many people know that Amarena Fabbri was invented by a woman. Back in 1915, Rachele Buriani, wife of Gennaro Fabbri, a young entrepreneur who had founded the Premiata Distilleria G. Fabbri 10 years earlier, created the recipe for "Marena con frutto" (Sour cherry with fruit), inspired by country tradition that taught how to enhance the flavour of those sour fruits and make them attractive. A brilliant and delicious idea that has transformed a simple product of nature into an icon of taste and style, creating a myth. More than 100 years after the invention of the Amarena, Fabbri has decided to honour its female soul by promoting projects to emancipate and enhance the role of women in society. Fabbri, aware of how much women bring in terms of skills, creativity, sensitivity and professionalism, is committed to promoting major projects dedicated to working or future working women.
1) Lady Amarena – Not a woman's profession?
Created in 2015 to celebrate the centenary of the legendary "Amarena", Lady Amarena is still today the only international competition exclusively dedicated to cocktail ladies, or “barladies”. A small but fierce universe that is bringing a spirit of innovation to the universe of mixology. More and more women are finishing at the very top of the most prestigious international bartending competitions, but the path of the "Ladies" of the bar is almost never easy: in order to conquer the shaker, many of these professionals have had to fight - and continue to do so - to prove that they are "up to it", overcoming many prejudices. This is confirmed by the stories of some of the participants in the 5th edition of Lady Amarena, which this year saw over 4,000 entries from 5 continents. In fact, the 2019 edition was characterized by an increasingly international vocation: there are 8 national titles awarded - Lady Amarena Spain, Singapore, Korea, Cyprus, Romania, China, Nigeria, UAE - in addition to those for the "rest of the world", with 3 professionals selected by a Global Desk Jury based on the recipes received on the competition platform. A total of 12 "ladies of the mixer" competed for the sceptre of "Lady Amarena 2019" in the final in Bologna on 16 September 2019, won by the Chinese Liu Ting Zheng, known as "Tammy Liu".
2) - Gelato will set us free!
Free to dream of a future beyond the bars of the cell, free to rebuild an honest existence, because a person coming out of prison should be ready to reintegrate into society. Fabbri believes in the re-educational power of work and in the importance of offering a concrete possibility of redemption to those who have served their sentence. Since 2017, the company has been organising basic artisan gelato-making courses for women prisoners as part of a programme based on the signing of a National Protocol between the Ministry of Justice and the Soroptimist International association which, since 1921, has been responsible for projects aimed at advancing the status of women in society. The course aims to provide complete training for a future career in the gelato sector, thanks to the experience of one of the best-known schools in Italy: Fabbri Master Class, which has been training and updating master gelato makers and confectioners in Italy and abroad for over twenty years. In three years, we have provided training to the prisoners of Bollate, the Istituto a Custodia Attenuata per Detenute Madri in Milan, the Casa Circondariale in Mantua, the Casa Circondariale in Vigevano, the Casa Circondariale in Bologna and the Istituto a Custodia Attenuata per Madri in Turin.
Italian gelato made in Mozambique More than just a simple gelato. Gelato can become life, the anchor of salvation to escape a destiny of hunger, misery or migration. This is not a traditional humanitarian intervention, but a professionalizing program to start a small business that offers development to the local social fabric. The "Mozambique Project" started in 2018 on the initiative of the Rotary Club of Bologna Valle dell'Idice and was immediately supported with enthusiasm by Fabbri. Not only financially, but also practically: the Bologna-based company has in fact made its know-how and products available for a training program for young mothers and young orphans who are members of the Joao Batista Scalabrini Centre community. The first phase of the training took place in Italy; the second phase, which was more operational, was instead conducted on a local level and followed by Fabbri1905 operators living in Mozambique. "Cremedoce De Fronteira", an ice-cream parlour with annexed training centre, laboratory and training centre, was inaugurated on 26th April 2019 in Ressano Garcia, a small town in Mozambique on the border with South Africa. The parlour is managed by a group of young men and women who brought this experience to Sigep 2020 and anticipated the next steps of the "Charity Gelato and Pastry shops" project.
Fabbri and scientific research
1) AIL The association between Fabbri 1905 and AIL (Associazione Italiana contro le Leucemie-linfomi e mieloma ONLUS) was founded in 2015, in conjunction with the celebrations for the centenary of the Amarena. This partnership involves both financial support and communications, using new formulas and languages to involve and raise awareness among the younger public, the most affected by this type of cancer.
The bitter taste of leukemia "The bitter taste of leukemia" expands our knowledge of the way leukemia develops. The research, conducted by Dr. Valentina Salvestrini, biologist of the cell therapy laboratory coordinated by Dr. Antonio Curti within the "L. and A. Seràgnoli" Institute, directed by Prof. Michelo Cavo, was supported by Fabbri 1905 and made it possible to discover that leukemia cells also express taste receptors. In particular, their stimulation by bitter molecules induces a modulation of gene expression as well as inhibiting important cellular functions such as proliferation, metabolism and migratory capacity of leukemic cells. These results are a first step to exploring a potential mechanism of the functioning of leukemia cells for the development of new therapies.
Cockt-AIL They say that charity is done in silence. And maybe the silence is even stronger when it is hiding behind the liveliness of a bar. Because even very serious messages can be sent with a smile. With this intuition Nicola Fabbri, CEO of the company, created Cockt-AIL in 2015, an itinerant contest supported by Aibes (Italian Association of Barmen and Supporters) which since then has seen cocktail barmen and barladies from all over Italy competing in a charity competition: the goal is in fact to raise funds for AIL - Italian Association against Leukemia, Lymphoma and Myeloma. During the stages of the tour the drinks of the Cockt-AIL Competition and those prepared by the guest Bartenders are auctioned off and the proceeds are donated to the AIL Sections present. In addition to raising funds, the steps have raised awareness among the younger public about the incidence of blood and lymphoma cancers, which mainly affect this age group, and brought to light AIL's work in supporting the care of people affected by this disease and its commitment to scientific research.
Beauty. Fabbri for art Creativity, good taste, style, design. These are the flagship values of Made in Italy in the world, embodied by a white ceramic vase with unmistakable blue arabesques. If Fabbri has entered the collective imagination of Italians - and not only - part of the merit is due to the white and blue iconography of the Amarena vase.
It all started with a gift The partnership between art and Amarena has ancient origins. The famous vase was in fact a gift that Gennaro Fabbri gave his wife Rachele to thank her for the fact that his recipe based on cherries, the "Marena con frutto", had been the origin of a new successful product. The vase, originally commissioned from the famous Bolognese artisan Angelo Minghetti, was soon replaced by a body shaped container in white and blue, an original creation by the great ceramist Riccardo Gatti of Faenza, which took shape and decoration from Chinese art in the "porcelain" design that was inspired by the ancient ornaments of oriental origin. The preference for the brilliant artist from Faenza was not accidental: his works were in fact distinguished by high quality and a constant inclination towards experimentation and research, values that have always distinguished the Fabbri spirit.
Amarena Fabbri at the MoMa in New York Today that very vase, which has become a symbol of Italian taste on five continents, has entered the MoMA Design Store in Soho, New York, the shop connected to the most prestigious museum of modern art in the world, which since the middle of the last century has played a primary role in defining and promoting the value of true design. Amarena Fabbri's blue and white opaline jar appeared, from 7 August to 29 September 2019, in the Pop Up space of the MoMa Design Store dedicated to the Fattobene Project, a platform created by Anna Lagorio and Alex Carnevali to rediscover and celebrate the everyday objects born from the creativity of Italian designers that have made the history of our country, accompanying and serving entire generations. About 150 objects were carefully selected, strictly "made in Italy", conceived and produced between the end of the 19th century and the 1970s. A tribute to Italian know-how and true timeless design.
Fabbri1905 in brief -Tradition and craftsmanship, but also innovative impulse, visionary spirit and attention to social and sustainability. They are the souls that coexist in the "Amarena Company": family-run - we are now in the 5th generation - strongly rooted in the Bologna area, but also a holding company that exports over 1300 products in more than 100 countries, without ever neglecting the commitment to society, the environment and research. Fabbri was founded in 1905 by the young Gennaro who started a small distillery to produce liqueurs in Portomaggiore, Ferrara. A few years later the headquarters were moved to Bologna, Borgo Panigale, where it is still based. The wild cherries arrived ten years later, on the intuition of Rachele, Gennaro Fabbri's wife, the creator of a product that has become one of the symbols of Made in Italy flavour in the world. It will be precisely the "inventions" and the marked innovative spirit to gain the company experience that has helped to open new markets, such as the "Inventabibite" syrups or "Cremolati" to make gelato. The continuous search for new products goes hand in hand with the constant rigour with which raw materials are treated, attention to safety, quality, taste and consumer needs, as evidenced by the gluten free, lactose and vegan-free product lines, Kosher and Halal certifications and the compliance of products with IFS (International Food Standard) and BRC (British Retail Consortium). Production is now organised on 17 lines and divided into three Business Units: artisan pastry and gelato, with products for all the needs of pastry artisans, the out and about world, with a range of solutions and services aimed at catering and bar professionals. All the know-how expressed on professional markets is also brought to the mass market, where Fabbri is the undisputed market leader with products such as its Amarena and syrups.
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