Staying one step ahead was no mean feat, and Fabbri was one of the mainstays in the famous Carosello TV adverts programme that, from 1957 onwards, entertained several generations of adults and children. The comic adventures of “Salomone, the tubby pirate”, the cartoon devised by Fabbri, are still fondly remembered by millions of Italians to this day. Even after Carosello had had its day, Fabbri continued to invest in television advertising, hiring many leading film directors to build its image.
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